{"id":10609,"date":"2026-01-26T00:01:09","date_gmt":"2026-01-25T23:01:09","guid":{"rendered":"https:\/\/chiruca.com\/en\/?p=10609"},"modified":"2026-02-19T08:23:53","modified_gmt":"2026-02-19T07:23:53","slug":"chiruca-presents-its-new-products-for-26-27-at-its-annual-trade-convention","status":"publish","type":"post","link":"https:\/\/chiruca.com\/en\/2026\/01\/26\/chiruca-presents-its-new-products-for-26-27-at-its-annual-trade-convention\/","title":{"rendered":"Chiruca presents its new products for 26\/27 at its annual trade convention"},"content":{"rendered":"<h3>The Rioja-based brand brings together its national and international sales team and unveils important innovations in footwear and textiles.<\/h3>\n<p><!--more--><\/p>\n<p>Chiruca, a leading brand in footwear and accessories for outdoor activities, held its annual sales convention in Arnedo this week, a strategic meeting that brought together the company&#8217;s national and international sales teams.<\/p>\n<p>The convention was led by <strong>Fernando Castiella<\/strong>, <strong>commercial director of Chiruca<\/strong>, who presented the main guidelines and new features that will mark the collections for the 2026\/2027 season, in footwear, textiles and accessories. During the day, the sales team was able to see first-hand the latest innovations in design, materials and technology that the brand will incorporate into its upcoming launches.<\/p>\n<p><a href=\"https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_01.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10610 size-full\" src=\"https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_01.jpg\" alt=\"Chiruca presents its new products for 26\/27 at its annual trade convention\" width=\"1536\" height=\"972\" srcset=\"https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_01.jpg 1536w, https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_01-300x190.jpg 300w, https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_01-1024x648.jpg 1024w, https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_01-768x486.jpg 768w, https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_01-600x380.jpg 600w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a><\/p>\n<p>In the <strong>footwear<\/strong> section, Chiruca announced as its main new feature the <strong>introduction of a new sole<\/strong>, developed in-house, which will be used in the manufacture of all its boots. This move reinforces the brand&#8217;s commitment to innovation, quality and comprehensive product control, fundamental pillars of its market positioning.<\/p>\n<p>Meanwhile, the <strong>hunting clothing line<\/strong> incorporates a particularly significant new feature: the <strong>introduction of specific garments for women<\/strong>, a segment that until now had no representation in the Rioja-based company&#8217;s clothing catalogue. This expansion responds to market developments and Chiruca&#8217;s objective of offering technical solutions adapted to all user profiles.<\/p>\n<p><a href=\"https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_04.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10613 size-full\" src=\"https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_04.jpg\" alt=\"\" width=\"1536\" height=\"972\" srcset=\"https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_04.jpg 1536w, https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_04-300x190.jpg 300w, https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_04-1024x648.jpg 1024w, https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_04-768x486.jpg 768w, https:\/\/chiruca.com\/en\/wp-content\/uploads\/2026\/02\/260126_convencion_chiruca_04-600x380.jpg 600w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a><\/p>\n<p>The convention also featured the participation of the <strong>social media agency<\/strong>, which shared the results obtained during the last year and presented the strategic actions planned for the current financial year. Likewise, the <strong>brand&#8217;s advertising agency<\/strong> presented the upcoming communication campaign, analysing the impact and performance of Chiruca&#8217;s new image during 2025 and previewing the creative lines for 2026, in which the \u2018Salir\u2019 campaign will continue to play a leading role.<\/p>\n<p>After lunch, the Chiruca team moved to the <strong>company&#8217;s new facilities<\/strong>, which are due to open imminently. There, <strong>Alejandro Abad<\/strong>, <strong>deputy director of Calzados Fal<\/strong>, gave a guided tour of the factory, where the first pairs of shoes are expected to be produced in the coming weeks.<\/p>\n<p>With this convention, Chiruca reinforces its commitment to innovation, specialisation and sustainable growth, consolidating its roadmap for the coming seasons and its commitment to industrial and commercial development from Arnedo.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Rioja-based brand brings together its national and international sales team and unveils important innovations in footwear and textiles.<\/p>\n","protected":false},"author":1,"featured_media":10610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[86,90],"tags":[212],"class_list":["post-10609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiruca-products","category-news","tag-convention-chiruca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chiruca presents its new products for 26\/27 | Chiruca<\/title>\n<meta name=\"description\" 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